BEHIND THE BRAND

I have always had a keen interest in fashion from an early age and aspired to be involved in the fashion industry. As the years went by, I started to express myself through my clothes/footwear and it became clear that clothing was my passion. I always had a strong interest in music and sports, and how brands told stories of success and struggles through these outlets. This further gave me the vision to start creating.

As I started customizing my clothes, I always thought about what was fresh out and the up-and-coming fashion trends, which led me to start designing the visions for Technically Fresh. My vision was always to define what style was for them, and I wanted to produce clothing that made people feel brand new when they put it on. Technically Fresh is a forward-thinking fashion brand that aims to bridge the gap between street wear and high fashion.